The Customer Journey to the Online Sale

Shipping Options and Costs and How Online Buyers Weigh Them

How much does brand loyalty factor into buying decisions by today’s online shoppers? How much do shipping and delivery costs and options factor in to the decision to select “add to cart?”

Plenty, as evidenced by this infographic by ChannelAdvisor. As it shows, a huge 71% of shoppers consider shipping costs as part of their decision process.¹

Among other findings, its clear brand loyalty, to products and platforms, is fleeting. According to ChannelAdvisor:

  • While 55% of shoppers start their search on Google, 28% start with Google.
  • An estimated 55% look for items on Pinterest.
  • Interestingly, 46% of shoppers view products online, while 69% look at items in-store before buying online.

Check out the infographic below to see how nimble and mobile shoppers are. Keeping up with these nimble shoppers will require retailers to evaluate their supply chain execution systems on a regular basis and upgrade their logistics technology where needed to be able to be found across platforms and deliver a positive customer experience.

Consumer Preferences for Online Sales

Keeping up with change is challenging, especially for companies with legacy order fulfillment and shipping systems. If you’re exploring new technology and would like to discuss your ideas, we’re here to help. Contact us today.

Copyright © Advanced Distribution Solutions, Inc. (ADSI). All rights reserved.

¹ ChannelAdvisor.com blog, May 4, 2017.

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